Berry Global Group Activates Employees From All Over The World To Pick Up Over 400,000 Pieces of Litter

In 2020, Berry Global Group ran a two week campaign company wide to:

(a) Set a vision for how the company will operate more sustainably

(b) Share resources, knowledge, & training with employees to help them optimize in their job role (and in their life) to behave more sustainably. 

(c) Invite employees of their facilities & offices all over the Earth into a friendly competition to help clean up the planet.

And while some amazing knowledge & ideas were shared on the series of virtual team calls and training sessions….

….a large percentage of employees were happy to have an active & outdoor way to engage, while still being able to social distance.

Of the over 8,000 Berry Global Group employees worldwide:

Almost a quarter of them joined the “oneBerry onePlanet” challenge.

And not only did they sign up for this eco-friendly employee engagement campaign, they took action.

The collaborative cleanup competition began on World Cleanup Day and lasted for two weeks.

Of the 1,944 Berry Global employees who joined the challenge, they on average picked up 206 pieces each. The individuals at the top of the leaderboard picked up thousands of pieces each!

Employees at all levels had an opportunity to take action towards a shared mission to be better stewards & citizens of the Earth.

Hear below from a Berry employee on her family’s experience with the company’s Litterati Challenge.

We loved that it inspired her family to spend more time with the people they love, helping to take care of the neighborhood they call home:

In total, 400,852 pieces got picked up by Berry employees as part of the campaign. That total was more than 4x higher than their initial goal!

The result is a testament to the excitement company-wide as employees were engaged for the entire campaign.

Tom Salmon, company Chairman and CEO, noted the passion displayed by employees all over the Earth:

“I extend sincere appreciation to our Berry team members around the globe for their ongoing dedication to volunteerism & to help further beautify their local communities.”

We loved working with the admins from the Berry team to help them bring this employee engagement campaign to their offices all over the globe.

We’re already discussing the next campaign & working on ways to make the app into an even better tool for engaging teams both big and small.

In fact, Berry employees have already been inspired by the impact that they’ve taken it upon themselves to organize locally & spread the movement further:

Want to see what a Litterati employee engagement campaign could look like for your company? Please complete this short form to book a demo.

Dockers® Employee Engagement Program Leads to 23,000+ Pieces of Litter Picked Up In 1 Month

Few brands embrace the idea of “Always On” like Dockers®, the iconic Levi Strauss and Co brand that pioneered the office casual look for men around the world.


In 2019, they recognized Litterati Founder Jeff Kirschner as a Dockers Challenger as part of their campaign highlighting innovators making substantive changes in their communities.

But they didn’t stop with just telling a story. They got the entire company involved & empowered them to make an impact in their community as well.

“Innovation has always been a huge part of the Dockers® brand,” said Lauren Johnson, Senior Director of Dockers® Global Marketing.

Dockers recognizes how important it is to support those who challenge the status quo.

That’s why the brand launched an employee engagement program with Litterati – a competition motivating employees to create an impact in their local community.

In just one month, employees from 15 office locations picked up over 23,000 pieces of litter all over the globe.

Measuring the impact of corporate social responsibility efforts can often be difficult.

Litterati makes it easy to measure, map, & visualize the results of your eco-friendly employee engagement campaign. Book a campaign demo here.


Brunel Helps Clean Up The Globe Through Their ‘Trash ’n Trace’ Litterati Challenge

“On World Environment Day in June 2020, the Brunel Foundation began the ‘Brunel Trash ’n Trace’ challenge.
The initiative tied in with the foundation’s focus on actions that reduce plastic waste before it reaches waterways. And it aligned with the belief that every piece makes a difference.
Maritska Aarts, the Director Brunel Foundation, had this to say on the campaign:
“With Brunel Trash ‘n Trace, the goal’s to encourage Brunel colleagues, friends and family all over the globe, to help clean up their environment. Using the Litterati app is a powerful way to illustrate the scale of the problem & help find more sustainable solutions.”
During the first months, activity in the Global Trash ‘n Trace challenge was slow.
We asked ourselves how can we inspire others to do their bit and create Brunel employee engagement worldwide?
Femke Dijkstra, Director of the Brunel Foundation, shared this key insight:
“We experienced that people weren’t that excited by the thought to clean up someone else’s litter. On the other hand, we heard from those who had engaged with the challenge about how ‘fun, addictive, and competitive’ it was.”

The solution?

We needed to introduce ways to get Brunel colleagues to download the app and use it for the first time.

The ones who got the taste of the experience would spread the word and inspire others to join too.
We integrated Trash ‘n Trace into sales & staff competitions in the US, Canada, Brazil and the Netherlands. During lunch breaks, colleagues began to pick up litter near their offices.
The result? Neighboring companies at these offices noticed & complimented the efforts. It started conversations across different organizations about litter & creating a cleaner environment.
We were pleasantly surprised by this new, effective way of corporate networking.
On World Cleanup Day in September 2020, Brunel organized an epic 24-hour battle between their different regions.
The winning regions got to pick a charity to whom the Brunel Foundation made a donation. This aligns with the Foundation’s key ways to create multiple levels of impact through their initiatives.
And while the winning regions were the Middle East and India, without a doubt the overall winner was our planet.
In total, 440 colleagues, friends, and family members rolled up their sleeves and took action via the Brunel Trash ’n Trace challenge. All together over 96,000 pieces of litter were collected and registered worldwide, and this is only just the beginning.

How NTT Continues To Be a Trusted Global Innovator With Their Australia Team Enthusiastically Collect Litter Data In Friendly Competition

The tobacco industry contested in court a new $2 million per year tax levied by the city of San Francisco.

The city used Litterati’s MAP capabilities to survey locations around the city to determine what percent of the city’s litter came from cigarettes.

The findings from the litter data research was so staggering that not only did the court rule in favor of the city, it actually ruled to double the tax to now bring in $4 million in annual revenue.

This capital is now used to help San Francisco keep itself cleaner.

To see if litter data can be of value to your city, fill out a short application & we can answer questions, give more information, share a demo, or give you whatever else you need to see if MAP and/or REP are right for your city.

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